MOUNTAIN VIEW, Calif. — February 27, 2019— Boomerang Commerce, the machine-learning e-commerce platform, announces Avery Products Corporation, one of the world’s leading manufacturers of self-adhesive labels, labeling software, binders, dividers and other products, has selected CommerceIQ™, the industry’s first end-to-end platform for consumer brand manufacturers to enable profitable, sustainable growth on Amazon. Using machine learning to unify and analyze hundreds of frequently-changing variables across Amazon, CommerceIQ automatically identifies, prioritizes and takes best actions across sales, marketing and supply chain to drive incremental online traffic, conversion and sales.
The pace and complexity of Amazon are unlike any other distribution channel. A brand’s success is determined by hundreds of interacting variables, measured constantly with machine speed. Companies still working with the kinds of weekly, monthly or quarterly cadences that they were used to from the brick-and-mortar world are at a significant disadvantage to digital-savvy rivals.
CommerceIQ is purpose-built to empower brand manufacturers like Avery with the technology needed to drive profitable e-commerce growth. Leveraging automation and machine learning, CommerceIQ enables the entire Avery e-commerce team — sales, marketing and operations — to make data-driven decisions and take automated, prioritized actions to grow revenue and market share. In addition, CommerceIQ flags risks such as lost Buy Boxes, CRaP danger, and competitor and 3P seller actions to mitigate potential factors that can adversely affect sales.
“Our Amazon business is very complex, with literally thousands of different ASINs,” said Ricky Hernandez, Senior Director of Sales & Merchandising, eCommerce Channel, Avery Products Corporation. “With CommerceIQ, our entire team has the advanced automation we need to operate at the speed and scale of Amazon. We looked at a wide range of potential solutions, and CommerceIQ provided the most comprehensive platform for integrating and automating marketing, sales, and operations.”
“We are extremely excited to have Avery join the forward-thinking companies that make up the CommerceIQ family,” said Boomerang Commerce CEO Guru Hariharan. “We are confident that enabling the Avery e-commerce team with the CommerceIQ platform will help Avery conquer the complexity on Amazon and fuel its sales growth and success.”
About Boomerang’s CommerceIQ Founded in 2012 and led by veterans from Amazon, Boomerang Commerce powers intelligent commerce for leading consumer brands. CommerceIQ™ is the industry’s first end-to-end solution that enables brands such as Kimberly-Clark, Kellogg’s, Bayer Healthcare, Hamilton-Beach, The J.M. Smucker Company, Hill’s Pet Nutrition (a subsidiary of Colgate-Palmolive), Reckitt Benckiser, Avery Products Corporation, Nestlé Skin Health, Goodbaby, and Flexsteel Homestyles to drive profitable market share and sales growth through automation. CommerceIQ unifies and analyzes sales, marketing, operations, and competitor data to automatically recommend and take actions to grow sales and stop revenue leakage. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has offices in Mountain View, California and Seattle, Washington. To learn more, visit www.BoomerangCommerce.com.
# CommerceIQ is a trademark of Boomerang Commerce in the U.S. and other countries. All other trademarks are the property of their respective companies.
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